TechRetail: +250% Organic Growth

How we scaled a local retail store from $0 to strong organic presence

The Challenge

TechRetail Australia was a 15-person tech retail store in Melbourne, struggling with:

We implemented our entity-first approach:

+250%

Organic Traffic

+45%

Foot Traffic

$15K

Additional Revenue

Local entities win. By positioning TechRetail as a trusted local entity (not just another store), we won search intent for "tech shops in Melbourne."
Content at scale. We didn't compete with JB Hi-Fi on their turf. Instead, we created unique, niche content (e.g., "Best Gaming Laptops for Students") that drove qualified traffic.
AI-assisted efficiency. Our AI content pipeline meant we could produce 12 pillar pages in 6 weeks without blowing the budget.