CloudFlow: +180% Trial Signups

How we tripled trial signups for a B2B SaaS startup using AI content & entity mapping

The Challenge

CloudFlow is a SaaS tool for engineering teams (Series A, $3M raised). They had:

  • ❌ Great product, weak marketing
  • ❌ 50 trial signups/month (struggling)
  • ❌ Competing vs. Jira, Linear, etc.
  • ❌ No content authority
  • ❌ Limited budget ($5K/month)

Our Approach

We built CloudFlow as an authority entity:

  • ✓ Positioned as "Engineer's Best Friend"
  • ✓ Created 30-piece content cluster on "Dev Tools"
  • ✓ Ranked for "Jira alternative," "Linear alternative," etc.
  • ✓ Built comparison guides & reviews
  • ✓ AI content pipeline (1 post/day)

Results (6 Months)

+180%

Trial Signups

3x

Content ROI

$800K

ARR (growth)

Key Metrics

Content Performance

  • • 30 pillar + cluster pages
  • • 50K+ monthly visitors
  • • #1-3 rankings for 20+ keywords
  • • 8% CTR to product
  • • 12% trial conversion

Business Impact

  • • Went from 50 → 140 trials/month
  • • CAC down 35% (organic only)
  • • Qualified leads (high conversion)
  • • Brand recognition in dev community
  • • 3x content ROI vs. ads